Fragmented structure/non-linear narrative
Challenging of meta-narrative (Lyotard and Strinati)
Playing with time and space (Strinati)
Self-reflexivity
Emphasis of style over substance and context (Strinati)
Challenging cultural imperialism and mass production
Conventions of genre challenged/subverted
Breakdown of distinctions between high art and pop culture (Strinati)
Asks questions not giving answers, allowing audience interpretation
Juxtaposing old and new to make new meaning (bricolage)
Intertextuality
Multiplicity of meanings linked to audience interpretations
Post WW2-war being a catalyst for postmodernism
Parody and pastiche – creating something new through imitation, homage (tribute)
Web 2.0 and new technologies allowing people to become producers/celebrities outside traditional/mainstream methods
Instantaneity – accessibility now
Culture is no longer viewed as art mirroring life but a reality in itself (Strinati)
Experimentation with new forms – not necessarily the ‘glossy’ Hollywood approach
Meaning and purpose holds more significance than the skill involved in making it
Photoshop movement changing how we see reality
Cult of celebrity – celebrity obsessed society – style over substance
Truth is created and doesn’t exist in any objective sense
Text goes beyond what it is and comments on society
No single definition – open to interpretation – concept crosses art, media, literature, architecture, music, society
States of hyper reality (Baudrillard and simulacra)
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